Cookie Policy and Activity Tracking (Dechra US website)

What is a cookie?

A cookie is a very small text file that is placed on your device by websites that you visit. The information the cookie contains is set by the server that operates the website and it can be used by that server whenever the user visits the site.

Information about our use of cookies

Functional cookies are used for basic website functionality.  Because these are essential to operate the website, there is no option to opt out of these.

If you have chosen to identify yourself to us, we may place on your browser cookies that allow us to uniquely identify you when you are logged into the website.   This helps us to provide you with a good experience when you browse our website. 

Our tracking cookies allow us to improve our site, identify customer opportunities and to help us to provide you with more relevant communications, including marketing communications.  These tracking cookies collect information about how our websites are used, including which pages are viewed most often.   

Types of cookies

Cookies can be grouped in the following categories:

SESSION COOKIES

These cookies are temporary. They are stored in the devices’ memory only during a user's browsing session and are automatically deleted from the user's device when the browser is closed.

PERSISTENT OR PERMANENT

These cookies are stored on the user's device and are not deleted when the browser is closed. Permanent cookies can retain user preferences for a particular website, allowing those preferences to be used in future browsing sessions. These cookies remain on your device until you erase them or they expire (this depends on how long the visited website has defined the cookie to last).

First party cookies

First party cookies are set and can only be read by our website.

Cookie

Name

Category

Description

Further information

Permanent

visitor_id

Pardot – tracking cookie

Used to distinguish users and includes a unique ID for each user

For more information on Pardot cookies, please use this link: https://www.pardot.com/legal/

Permanent

pi_opt_in

Pardot – tracking cookie

This cookie is used to record if a user has accepted the use of tracking cookies on our website

Permanent

visitor_id-hash

Pardot – tracking cookie

This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information.

Permanent (10 years)

lpv

Pardot – tracking cookie

This LPV cookie is set to prevent the tracking of multiple page views on a single asset over a 30 minute session. For example, if a visitor reloads a landing page several times over a 30 minute period, this cookie keeps each reload from being tracked as a separate page view.

 

 

Cookie

Name

Category

Description

Further information

Session

ASP.Net_SessionId

Analytic

This cookie allows us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily

 

Session

gaTrackTrans

Strictly necessary

This cookie decides if tracking of an ordering transaction should be done on the receipt page in the checkout flow. This is used when you are ordering customer support literature or other documents from our website

 

Session

eDisableInpageModalCart

Strictly necessary

This cookie decides whether a modal-window should be shown every time a product is put into a shopping basket . This is used when you are ordering customer support literature or other documents from our website

 

Session

eInpageModalCardID

Strictly necessary

This cookie is used to record whether a modal-window has been shown or not

 

Persistent (1 year)

VisitorID og VistDate

Analytic

This cookie allows us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily

 

Persistent (30 days)

DW_Extranet

Strictly necessary and Functionality

This cookie allows us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily

 

Persistent (14 days)

Dynamicweb.CookieOptInLevel

Google Analytics

This cookie is used to record if a user has accepted the use of cookies on our website

 

 

Third party cookies

Our website uses the following third-party suppliers who may also set cookies on your device as you browse our website. Please note that, where we embed content from third-party sites such as YouTube, you may also have cookies from these third-party websites installed on your device. Dechra does not control these cookies and you should check the privacy policy of the relevant website for more information.

Cookie

Name

Category

Description

Duration

Further information

Persistent

CONSENT

Google

Google EU Consent Cookie

20 years

For more information about Google’s privacy policy, please use this link: Google’s privacy policy

 


To opt out of Google Analytics, please use this link: Opt out of Google Analytics

Persistent

NID

Google

Google preferences cookie

180 days

Persistent

_ga

Google Analytics

Used to distinguish users.

2 years

Persistent

_gid

Google Analytics

Used to distinguish users.

24 hours

Persistent

_gat

Google Analytics

Used to throttle request rate.  If Google Analytics is developed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.

1 minute

Persistent

AMP_TOKEN

Google Analytics

Contains a token that can be used to retrieve a Client ID from AMP Client ID service.  Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.

30 seconds to 1 year

Persistent

_gac_<property-id>

Google Analytics

Contains campaign related information for the user.  If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.

90 days

Persistent

_utma

Google Analytics

Determines first visit to the site
from a particular browser

2 years

Persistent

_utmt

Google Analytics

Used to throttle request rate.

10 minutes

Persistent

_utmb

Google Analytics

Used to establish and continue
a user session with the site

30 minutes

Persistent

_utmc

Google Analytics

Holds timestamp of the exact moment
in time when a visitor leaves the site

Session

Persistent

_utmz

Google Analytics

Records type of referral used by visitor
to reach the site (such as direct, referring link,
Web site search, ad campaign, e-mail link)

6 months

Persistent

_utmv

Google Analytics

Used to store visitor-level custom variable data.  This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable.  This cookie was also used for the deprecated _setVar method.  The cookie is updated every time data is sent to Google Analytics.

2 years

For more information about Google’s privacy policy, please use this link: Google’s privacy policy
To opt out of Google Analytics, please use this link: Opt out of Google Analytics

Persistent

__utmx

Google Analytics

Used to determine a user’s inclusion in an experiment.

18 months

Persistent

__utmxx

Google Analytics

Used to determine the expiry of experiments a user has been included in.

18 months

Persistent

_gaexp

Google Analytics

Used to determine a user’s inclusion in an experiment and the expiry of experiments a user has been included in.

Depends on the length of the experiment but typically 90 days

Persistent

Visitor_INFO1_LIVE                                               

 

YouTube

Google set a series of cookies on any page that includes a YouTube video. Google will automatically create these cookies. These cookies are installed by Google

8 months

For more information about Google’s privacy policy, please use this link:

Google’s privacy policy (www.youtube.com/t/privacy)

 

Site usage and consent to tracking

On your first visit to our website, you will be asked to opt in to tracking cookies.  The message will not appear again unless you clear your cookies.  If you opt out of tracking, we will treat you as if your cookies are disabled.  Email link clicks and form submissions will still appear in your activity history, but your page views and form views won’t.

Deleting and managing cookies

To change your cookie settings and preferences for the site you are visiting, please manage this in your browser settings.You can also control the use of non-essential device and usage data cookies at the individual browser level, but choosing to disable cookies may limit your use of certain features or functions on our websites and services. 

Third party cookies

Please note that, where we embed content from third-party sites such as YouTube, you may also have cookies from these third-party websites installed on your device. Dechra does not control these cookies and you should check the privacy policy of the relevant website for more information.

Scope of this cookie policy

This cookie policy is in relation to the Dechra Veterinary Products’ US website. This statement does not cover links within this site to other Dechra websites.

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